Woodgrove Shopping Centre has been a proud supporter of Hope Street since 2015. Their partnership with Hope Street strives to continue supporting young people experiencing, or at risk of, homelessness, through fundraising events and awareness raising initiatives.
Launched on 24 September 2015, the Tree of Hope was an evolving display at the Woodgrove Shopping Centre, upon which people were able to buy a butterfly to attach to the tree and leave their messages of hope for young people who are homeless or at risk of homelessness. As the number of butterflies of hope on the tree grew, so did the awareness of youth homelessness and how Hope Street helps vulnerable young persons establish roots in the community and realise their potential. The Tree of Hope was a symbolic representation of the community's concern for homeless young people and their families and all funds raised from the tree were donated to Hope Street.
With the success of the Tree of Hope, the Letters of Hope was unveiled on 01 March 2017. The installation, located at the Grove outside the Bank of Melbourne entry, was comprised of four letters: H-O-P-E. Colourful keytags obtained by community members from Woodgrove or participating retailers for a gold coin donation, had their personal message written upon them and were then attached to one of the letters.
In May 2018, the H-O-P-E letters became another Sign of Hope. This installation is about reviving hope through sharing young people's experiences of homelessness and how Hope Street responds to their needs and empowers them to overcome disadvantage and to achieve their hopes and future goals.
Hope Street thanks Woodgrove for their ongoing support and tremendous assistance with the promotion of our work with homeless young people and families and, in particular, with our Melton First Response campaign.
For more details of our partnership, please visit www.woodgrove.com.au/community